ROAS Calculator
Calculate your Return on Ad Spend instantly. Enter your ad spend and revenue to see your ROAS, effective CPA, and whether your campaigns are profitable.
ROAS
--
Effective CPA
--
Net Profit / Loss
--
Industry ROAS Benchmarks
Meta Ads (Facebook / Instagram)2.0x - 3.0x average
Google Ads (Search)3.0x - 5.0x average
Google Ads (Shopping)4.0x - 8.0x average
TikTok Ads1.5x - 3.0x average
Ecommerce overall4.0x+ considered strong
What is ROAS?
Return on Ad Spend (ROAS) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 3.0x means you earn $3 for every $1 spent.
Formula: ROAS = Revenue from Ads / Ad Spend
ROAS is different from ROI. ROAS only measures ad revenue vs ad cost. ROI accounts for all costs (COGS, overhead, etc). A 3x ROAS might still be unprofitable if your margins are low.
Track ROAS across all your ad platforms in one dashboard
Kartib connects to Meta Ads and Google Ads. See ROAS, CAC, and ad efficiency alongside your P&L and cash flow.
Start for Free