Blog
Practical guides on startup finance, fundraising, and operations. No fluff, no thought leadership. Just things that are actually useful.
How to Calculate Your Startup's Runway (And Why Most Founders Get It Wrong)
The formula is simple. The mistakes are not. Here is how to calculate runway correctly and avoid the traps that catch first-time founders.
How to Write Investor Updates That VCs Actually Read
Most investor updates get skimmed and forgotten. Here is the format that gets replies, intros, and follow-on checks.
The 7 Metrics Every Startup Founder Should Track Weekly
Most founders track too many metrics or the wrong ones. These seven are the ones that actually matter at the pre-seed and seed stage.
SAFE vs Convertible Note: Which One Should You Use?
Two ways to raise pre-seed money without setting a valuation. One is simpler. One gives investors more protection. Here is how to choose.
Stop Using Spreadsheets to Track Your Fundraise
Your investor pipeline lives in a Google Sheet, your follow-ups are in your head, and you just forgot to email that partner back. Sound familiar?
How to Split Equity Between Cofounders (Without Destroying the Company)
50/50 feels fair on day one. By month six, someone is doing more work. Here is how to structure equity so the conversation never gets ugly.
Why Your Startup Needs OKRs Before Series A
OKRs are not just for Google-sized companies. At the pre-seed stage, they are the difference between moving fast and moving in circles.
How to Measure Product-Market Fit (Not Just Feel It)
Everyone talks about product-market fit. Almost nobody measures it. Here are four concrete signals that tell you whether you have it or not.
Burn Rate: What It Is, How to Calculate It, and What VCs Actually Look At
Gross burn, net burn, implied burn. VCs care about this number more than almost anything else in your pitch. Here is how to get it right.
The First 10 Hires: A Startup Hiring Playbook
Your first hires shape your culture, velocity, and burn rate for years. Here is the order that works and the mistakes that do not recover easily.
I Built Kartib Because Notion Wasn't Enough
Notion is great for docs. It is terrible as a startup operating system. After months of fighting templates and formulas, I built something better.
Startup Financial Projections: How to Build Them Without an MBA
VCs expect a financial model. You do not need a finance degree to build one. Here is a step-by-step approach that takes an afternoon, not a week.
When to Pivot Your Startup (And When to Stay the Course)
Pivoting too early kills good ideas. Pivoting too late kills companies. Here is how to read the signals without second-guessing everything.
The Best Free Tools for Startup Founders in 2026
You do not need to spend money to run a startup properly. These are the tools that actually work at the pre-seed stage, and they cost nothing.
Best Dashboard for Startup Founders in 2026
An honest comparison of Notion, spreadsheets, Triple Whale, Baremetrics, Visible, and Kartib. Which founder dashboard actually works across SaaS, ecommerce, and agencies?
Ecommerce Metrics Every DTC Founder Should Track
The eight ecommerce KPIs that actually matter for DTC brands: contribution margin, AOV, ROAS, repeat purchase rate, CAC, LTV, return rate, and conversion rate. With real benchmarks.
How to Build a P&L Statement for Your Startup
A practical guide to building a profit and loss statement. Revenue, COGS, gross profit, OpEx, EBITDA, and net income with SaaS and ecommerce examples.
Cash Flow Forecasting for Small Businesses
How to build a 12-month cash flow projection, run what-if scenarios, and know exactly when your business will run out of money.
Bootstrapped Startup Guide: Building Without VC Money
When bootstrapping makes sense, how to manage cash without a safety net, and the metrics that matter when you do not have investors.
How to Track Ad Spend and ROAS Across Meta and Google
You spent thousands on Meta and Google last month. Revenue went up. But which platform drove it? Here is how to calculate ROAS properly and compare channels without fooling yourself.
GST Guide for Indian Startups and Ecommerce Businesses
Registration thresholds, tax rates, input tax credit, GSTR filings, and the ecommerce-specific rules that catch founders off guard. A practical GST guide with no CA jargon.
Shopify Store Analytics: What to Track Beyond Revenue
Revenue tells you the score. These six metrics tell you whether you are actually winning. Contribution margin, AOV trends, repeat purchase rate, and more.
The Complete Guide to Startup KPIs by Business Type
A SaaS founder tracking AOV is wasting time. The KPIs that matter depend on what you are building. Specific metrics and benchmarks for SaaS, ecommerce, marketplace, agency, and creator businesses.
Why Every Founder Needs an AI Co-Pilot in 2026
Not about ChatGPT. About AI embedded in your actual business tools. AI that analyzes your burn rate, spots churn patterns, and fills your dashboard from a conversation.